Carrefour reverse pitch

Carrefour : food, bazar, PCS ...

Selling through 4 different formats : hypermarkets, supermarkets, proximity stores, e-commerce (home delivery, express delivery, ...)

Other businesses : finance (credit card, credits, ...), travel, event tickets, rent cars, insurance, ... (2nd biggest gas station)

Innovation group : small team of 15 people. Scouting and identifying technologies. 1st step in a long road ⇒ majority of efforts : where to fit an initiative. then working the Carrefour organization to make it work. Align different silos.

3rd theme : supply chain and back office⇒ organizing differently

4th theme : food transition.

Customer engagement ⇒ very important. On data, very interesting situation : lots of data (loyalty programs)

In food retail ⇒ price is very important. Price % of more than 2-3% makes customers switch. Area where carrefour is very sensitive to innovation? ⇒ themes are not the same across different countries (eg China is about food safety), Carrefour org is different from one country to another (context for landing innovation is different) ⇒ competition in between countries

one website, one mobile app for all countries ⇒ focus

Depending on countries, have different models.