La Redoute reverse pitch
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Working on innovation : Marie & Emilie for all departments of La Redoute.
turnover 750M€
Ambition : be the most loved lifestyle platform for families
Now part of Galeries Lafayette group.
Produce 80% of la redoute fashion.
Transformation of a service. Made a lot of change to the logistic platform.
40 stores and 40 corners in Galeries Lafayette shop. ⇒ rationale to have physical store ? Just an oppty to open stores (very appreciated) and generate business online. Role of the stores is more to show the products.
La Redoute for business : focus on home service (decorator, architect) - 7-8M€ business currently
Corporate culture to go toward agility and entrepreneurship. ⇒ change the mindset of the company.
Plans : move toward a data-driven organization, expand fleet of stores, accelerate internationally.
Operate marketplace : 70% own brand and 30% for other companies brands. For the marketplace, most of the orders are not managed (brands is managing). For big companies (Adidas, ...), La redoute purchases the stocks.
Mission : Build very simple, efficient, personalized customer experience ⇒ focus on conversion
Expectations
- Find quickly the relevant product ⇒ Search optim, New ways of navigation, Ranking automatization
- Be confident with their purchase ⇒ content, client animation.
- Personalized experience ⇒ products & messages, discounts
- Buy and follow the order effortless ⇒ Technical performance & quality, checkout optimizations, post purchase optimizations.
- Have a distinctive relationship with la redoute ⇒ La redoute & moi, New app
Begin to work on the omnichannel journey : personalization & frictionless journey.
Focus on innovation within La Redoute
Find innovative answers to customer needs/issue.
Innovation topics 2019 : Future of commerce, of experience, of product, of technology.
search vendor tools?
Currently working with Stockly, visual bot.ai, process out. 1 startup work in progress (go in store), dotaki (live)
Marie Mercier (Digital experience and innovation director) mmercier@redoute.fr (+33 6 23 80 63 78)
Emilie Koldyka (Innovation leader) Ekoldyka@redoute.fr (+33 6 15 48 78 53)