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Customer Journey

Phase du Cycle de vie client :

  1. Suspect (potential unknown buyer)
  1. Lead (Created in the CRM)
  1. MQL (validated by a marketing action)
  1. SQL (potential validated buyer)
  1. Opportunity (has a clear budget and timeline)
  1. N. Rec Customer (started a pilot or a PC)
  1. Rec Customer (rec contract signed)
  1. Promoting customer (act as a referal and generate leads)